B2B Client
Print Materials Development

Challenge


AP+M produces program guides, mailers, maps, CDs, USBs, promotional materials, business forms, brochures and custom folders all for one business-to-business client.

Because of a limited staff, the client designs half of the materials and our Creative Services Group designs the other half.

Solution


Managed Complexity
Production and design complexities range from simple 6-page stapled forms to 144-page perfect bound program guides, 16 to 32-page booklets, custom stickers, and custom notepads inserted into a custom folder that has embossing, multiple varnish treatments and a Velcro affixed flap so that the materials remain secure.

Timely Delivery
Most of the materials were set to deliver within the same time frame, requiring AP+M to develop a detailed production schedule to be deployed months in advance to ensure timely delivery and artwork deliverables.

Result


Inevitably, most of the print files were sent to us a little later than originally planned, some extremely late.

It’s not unheard of to receive artwork a day or 2 before the delivery date and we still pull it off to meet the client’s original timeline. The AP+M team is able to move work from design to manufacturing to delivery with speed that just isn’t possible at many other companies.

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