Independent Retailer
Website Design & Development With E-commerce Component

Challenge


Our client desired to create a custom website to act as an informational hub for promotions, products and events in their multi-store area.

Most importantly, the website needed to integrate with the shopping cart and inventory system they currently had in place. In addition to front-end needs, the client’s marketing department required the ability to make frequent updates to the available product information but the existing shopping cart and inventory system was built on a platform that was not user-friendly and had many limitations.

Solution


Seamless Integration
AP+M designed and developed the website with an easy to use front-end system that integrated seamlessly with the shopping cart and back-end inventory system.

Result


Customers can now browse through the informational front-end and the shopping cart without knowing that they were moving between two different platforms, making for a seamless user experience and improved sales.

With a simple, user-friendly back-end, our client is able to add pages and make ongoing changes to information and ads throughout the site with ease.

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